Freelance Projects

In April of 2023, I started working with edwell, which was a nonprofit providing coaching and wellness services for educators at the time. I managed the brand’s social media campaigns for Teacher Appreciation Week and Mental Health Awareness Month.

I owned the social media for these projects from ideation to execution: conceptualizing ideas for content, creating graphics, taking high-quality photographs, filming and curating video content for reels, writing copy for each post, and scheduling all content.

Although content was posted across multiple social media channels, and copy was tailored to fit each platform, please note that the following examples are screenshots from Instagram for consistency purposes.