Freelance Projects

In April, I started working with edwell — a nonprofit providing coaching and wellness services for educators — to celebrate Teacher Appreciation Week and Mental Health Awareness Month.

I owned the social media for this campaign from ideation to execution: conceptualizing ideas for content, creating graphics, taking high-quality photographs, filming and curating video content for reels, writing copy for each post, and scheduling all content.

Although content was posted across multiple social media channels, and copy was tailored to fit each platform, please note that the following examples are screenshots from Instagram for consistency purposes. For more examples and a better look at the posts I created, you can check out edwell’s Instagram account and refer to any post created after May 1st.