TPT, Social Media Specialist / New York, NY / March 2022-March 2023

• Developed and implemented TPT's social media strategy by independently curating, writing, and scheduling engaging content for Instagram, Facebook, Twitter, and LinkedIn, resulting in a 23% increase in engagement rate, 48% increase in total audience, 25% increase in impressions, and 26% increase in engagements across platforms.

• Independently oversaw TPT's social media content calendar, coordinating with other marketing teams to promote relevant editorial content, campaigns, and blog posts.

• Managed TPT's Pinterest strategy by designing graphics, sourcing user-generated content, and writing engaging copy, increasing engagements by 80% and impressions by 110%. Conducted weekly evaluation of the Pinterest strategy, leveraging data insights to refine content, drive audience growth, and drive traffic to TPT’s marketplace.

• Launched TPT's TikTok channel in collaboration with other marketing team members: ideated content, coordinated with influencers, and edited videos, resulting 2.5K followers with 16K+ likes within 3 months of launch.

• Managed TPT's digital community of over 1.8M users across social platforms by engaging with all inbound messages and escalating pertinent issues to relevant colleagues and team members across the organization.

• Produced and presented comprehensive qualitative and quantitative reports to senior leadership, utilizing native insights and reporting tools to provide in-depth analysis on post, campaign, and channel performance, as well as overall platform and brand health.

Yousician, Social Media Manager / New York, NY / Aug. 2021-March 2022

• Executed Yousician’s social media strategy by managing all programming and posting for the organization’s social media channels: Instagram, Facebook, Twitter, LinkedIn, and YouTube.

• Managed Yousician’s social content calendar in Asana by ideating content, establishing posting cadence, and assigning tasks, responsibilities and due dates to respective team members.

• Owned all social media campaigns for artist partnerships including Jason Mraz and Juanes: created Yousician and partner social media copy; conceptualized, organized and executed relevant engaging giveaways and polls across campaigns; utilized the partnership to increase engagement and reach across social media platforms.

• Managed Yousician’s online community — 260,000+ and 50,000+ on Facebook and Instagram, respectively — by engaging with our audience via direct messages, comments and posts. Sourced, organized, and shared relevant User-Generated Content, and managed Yousician's affiliate program, including influencers.

• Produced regular reports that provide analysis on post performance, campaign performance, and overall platform health by utilizing native insights, social listening, and reporting tools from Sprout Social.

• Developed OKRs for Yousician’s social media channels that reflected business goals; regularly monitored relevant KPIs to evaluate strategy effectiveness and adjusted content accordingly.

• Informed leadership of social media trends; Created actionable strategies that utilized trends to establish brand presence, grow community, and increase reach on established accounts and emerging social media platforms.

CHNY, Development & Communications Associate / New York, NY / Oct. 2018-Aug. 2021

• Strategically wrote, designed and scheduled all external communications copy and materials including newsletters, social media posts, graphics and blog posts to inform and inspire key audiences.

• Created and managed the implementation of CHNY’s first social media strategy, including utilizing a robust calendar to produce regular Facebook, Instagram and Twitter postings; increased organic followers by 543% on Instagram, 321% on Twitter and 83% on Facebook.

• Fostered online community by engaging with audience on social media and instituting regular MailChimp campaigns and newsletters; gathered content to share with constituents by utilizing trauma-informed practices.

• Updated the CHNY website via WordPress by writing blog posts, gathering photos and designing other graphics and content for landing pages.

• Utilized social media insight tools such as Sprout Social, Google Analytics and Google Sheets to inform decisions around effective timing and content for social media posts and website content and to measure growth.

• Launched the development & communications department's first internship position; managed the intern and distributed tasks from the team as appropriate, providing regular guidance and feedback.

Teach For America, First Grade Teacher / Los Angeles, CA / July 2016-July 2018

• Selected to join the highly competitive national teacher corps of recent college graduates and professionals committing to teach two years in low-income public and charter schools; attended an intensive summer training program, regular supplemental professional development seminars, and rigorous classes at Loyola Marymount University to earn a preliminary teaching credential.

• Developed age-appropriate lesson plans and directed classroom instruction in all subject areas; facilitated one-on-one and small group instruction in order to adequately differentiate education according to students’ needs.

• Led the first grade team as a grade-level specialist, collaborating with other first grade teachers and a special education teacher to evaluate student data and develop appropriate adjustments to instruction.

• Conferenced with parents and guardians at least twice a year in order to facilitate open communication and a positive relationship with students’ families.