Social Media at Covenant House New York (CHNY)

Throughout my time at CHNY, I oversaw the social media strategy from conception to execution, including photography and graphic design. The following are some highlights of the posts I photographed, created, wrote the copy for, scheduled and monitored.

Please note that each example was posted across multiple social media channels, and copy was tailored to fit each platform (i.e. fewer characters for Twitter, enters instead of dots for formatting on Facebook). I opted for Instagram examples purely for aesthetic and consistency purposes for the best screenshots!

The following examples were photographed by other photographers, but otherwise the ownership of copywriting, scheduling, and monitoring was managed by me: